PRSSA Officers Awarded Scholarships

Yankee PRSA Chapter Scholarship winners – Riley Seith, Maple Street Media Executive Director and Lauren Materia, PRSSA Vice-President

Riley Seith, a rising senior majoring in Marketing with a minor in Public Relations and Event Management at Champlain College and a resident of Stow, MA, has been awarded the 2021 Yankee Chapter PRSA Scholarship. She is an active member of Champlain’s Public Relations Student Society of America (PRSSA) chapter, where she served as the executive director of Maple Street Media, the chapter’s student-run public relations firm. 

“Riley’s academic record, combined with her initiative and demonstration of engagement in activities relevant to a career in public relations, including her work with the Champlain College Public Relations Student Society of America (PRSSA) chapter, make her a perfect choice to receive this scholarship award,” said Yankee Chapter President Amber Bedi. “The Yankee Chapter of the Public Relations Society of America is pleased to provide this scholarship to a student whose academic career exemplifies the highest standards of our profession.”

Dr. Roz Whitaker-Heck, associate dean for administration in the Division of Communication and Creative Media, serves as the faculty advisor of the Champlain PRSSA chapter and as a board director of the Yankee PRSA Chapter. Whitaker-Heck writes letters of recommendation on behalf of the applicants and says, “Seith is the third recipient from Champlain College who has been selected for this prestigious award.  Past scholarships were awarded to 2016 recipient Margie Kuchinski ’17, and 2019 recipient Brianna Newman ’21.” 

The Yankee Chapter PRSA board of directors also voted to acknowledge the accomplishments of three additional scholarship candidates, including Champlain College student Lauren Materia, a rising senior majoring in Communication with a minor in Event Management from Upton, MA. Materia serves as the Vice-President of the Champlain PRSSA chapter and was recently given the opportunity to attend the PRSA Northeastern District virtual conference held June 17-18. 

The Yankee Chapter PRSA Scholarship recognizes the academic achievement, demonstrated leadership, and commitment to public relations of a student with a declared major in a public relations-related field studying at a degree-granting college or university in Maine, New Hampshire, or Vermont. The Yankee Chapter is affiliated with the Public Relations Society of America, the world’s largest and foremost organization of public relations professionals, with a membership of 21,000 public relations and communications professionals in the United States. For more information about the Yankee Chapter PRSA, please visit the website at