The Champlain Chapter of the Public Relations Student Society of America (PRSSA) and Maple Street Media (MSM), its student-run public relations firm, are rapidly building a reputation in the community for their expertise in event management, social media, digital marketing, and graphic design for actual on-campus and community-based clients in Burlington and surrounding counties. In recognition of their efforts, the PRSSA chapter has been awarded two grants from Champlain College and a grant from the Yankee Chapter of the Public Relations Society of America (PRSA) for a total of over $5,050.
Champlain College’s Division of Communication and Creative Media awarded a Dean’s mini-grant to the chapter to support student projects. The college also selected the chapter to receive the Fund for the Student Experience (built upon the John W. Heisse, Jr,. M.D. Endowment Fund) which grants financial support for special initiatives and projects developed by faculty or staff to offer co-curricular programming for students and the community. The 16-member PRSSA chapter, that is composed of Communication, Marketing, Law, and Visual Communication Design majors, and Event Management minors, will use the awards to offset the costs of fee-based advanced digital marketing certification, social media certification, and virtual event certification. In addition, the grants will support an upgraded, fee-based plan for graphic design software, and for promotional collateral. Once the students complete the certifications, they will then apply their advanced knowledge and skills to develop pro bono social media and virtual event strategies for select non-profits.
In addition to the college-awarded grants, the Yankee Chapter of PRSA selected the Champlain PRSSA chapter for its first-ever James H. Bradley Memorial PRSSA Grant. The Yankee Chapter is composed of public relations and communication professionals who work in Maine, New Hampshire, and Vermont. Named in honor of the Yankee Chapter’s “founding father”, the grant will support the student chapter’s Fall 2021 programming including “The PRofessional Spotlight”, a three-part speaker series featuring a diversity of communication professionals working in the Burlington, VT community, and several professional development webinars: “Zoom Etiquette”, “How to Strengthen your LinkedIn Profile”, “How to Make Digital and Physical Business Cards, and “How to have a Stellar Resume”. Champlain PRSSA treasurer, Hanna Blankenship, submitted the winning grant applications on behalf of the chapter.